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The definition of AURA is "a subtly pervasive quality ...seen as emanating from a person..."  The definition of אורה (pronounced aura) is "light" in its feminine form.  Combine these two words for a general description of the Jewish woman - a  person who emanates all those things that light represents - warmth, kindness, clarity and faith.



Our new logo combines both the English and Hebrew words for Aura with a flame in the background.  This represents that the true of aura of Jewish woman is derived from the flame of Judaism lit within her.